I don’t consider myself to be a social media fanatic, but when I compare my level of activity to that of everyone else, I guess I am pretty active.

But it was almost comical when my colleague sent me an email asking if I made the top-three list of marketers on LinkedIn (within Sweden) for 2013. He asked whether it’s the baking that elevated me there (did he mean that I post baking-related stuff on LinkedIn or that I bribed people with cake? Haha).