NFL Football Advertising


Everyone knows that the Super Bowl is the biggest advertising event of the year. But I realized while streaming the playoffs the other night that the NFL and the advertisers know their audience: men who want to be rugged by driving trucks. I swear that every commercial was about trucks – big trucks.

One old ad about Ford trucks always freaks me out.

Winter has come to Sweden – Temperature drop


Winter usually arrives much earlier than this. But no, this winter, everything waited for January. Last week it was +7C and raining.

This morning when I drove in the warmest temperature I saw was -8C (about 17.6F) and the coldest was -17C (1.4F), which was at my house.

Winter took its time to show up with a vengeance.