The changing workscape: Flex-work options – What if we’re just not doing it right?

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Working in an environment that does not invite or encourage an ethos of working where and how one is most productive, it can be difficult to believe that there are companies with flexibility in their DNA. Leaving the flex nature of the small- to medium-size tech enterprises, it did not seem like it would be that vast a cultural chasm to cross because we’re all working in this fast-paced, tech-driven world, aren’t we?

Truth is – no, we aren’t. Tech companies live and die by the technology. A conservative, traditional company operating in selling commodities does not believe it needs to be on the fast-track to digital change (either in how it does business/sells or in how it works internally). For all the grandiose, pie-in-the-sky talk about embracing technology, change and finding new ways of working, leaving that comfortable zone where one has “always had success” doing business is still how things are plugging along. Fundamentally, there is a disparity between the talk of change and innovation and the walk of eschewing change, putting up obstacles and viewing flexibility with suspicion.

It comes down to communication, on some level – first, a company (whatever its size, business or take on flex work) needs to go beyond lip services regardless of what they want. If they want employees to innovate and work where they feel best or chained to their desks 8 to 5, they need to make that clear in an honest and clear way. And employees need to make their needs known as well. Many companies have flex-work policies on the books, but people are afraid to take advantage, fearing being perceived as “not dedicated to their work”.

But, as a Virgin/YouGov survey predicts, we may be moving close to the almost office-free world in the next 20 years. It would be better and easier to start confronting the challenges and barriers now. Starting with the aforementioned and all-important practice of communication. Can we not shake off the stigma of flexible work and be clear about what “flexible work” means and what employers and employees expect of it?

The partial answer, at least for today, is: We’re not there yet. An apt answer for flex and telework (as well as for relationships in the undefined, “budding” stage!).

As with most things, I could ask whether there is actually a right or wrong way to introduce and undertake some of the flexible work options that are out there. Are we doing it right? No, probably not yet. As stated, we’re not there yet in terms of every company jumping on board looking for options – but we are at a stage that most companies have some of their workforce that could be offered flexible options – and the benefits go both ways.

“Flexible work” could mean a host of different things. Telecommuting, near and dear to my heart, alone has tremendous potential for changing the workscape as we know it today. A couple of ZDNet articles grabbed my attention for their focus on bigger societal benefits (not emphasizing the benefits to the individual or even the economic benefits to the companies taking advantage of remote or virtual work). One article made the point: Working at home is going green. The commute is reduced/eliminated – the environmental impact of that could be huge. Right now there are well over 200 million Americans making a daily commute. The second article discussed how policy-level decisions to support telecommuting would incentivize business growth. In this era of lost jobs and economic uncertainty, it does seem like policy change (especially with regard to making taxation more transparent and easy to handle for small home-based businesses, as an example – or making clear deductions possible for those who work from home offices and forgo the commute) would go a long way toward changing the dialogue and figuring out how to get flexwork going  — the right way and for real.

The changing workscape: Why is virtual work stigmatized while internet dating no longer is?

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Does “flexibility stigma” exist?

Apparently so; it exists when it comes to work.

A similar kind of stigma used to exist when it came to online/internet dating. A CNN article highlights the fact that fewer than one percent of Americans were using the internet to meet dates in 1992 – and by 2009, almost a quarter of couples were meeting online. The Guardian reports, based on a University of Rochester study, that online dating is the second most common way Americans start relationships today.

My guess is the numbers may even be higher than what the CNN article reports; the stigma is virtually gone, but I think people probably still underreport their online-love exploration.

Online dating became broadly experimental, then accepted, and then mainstream. People (almost) proudly talk about how they met on OkCupid or Match.com or whatever the flavor-of-the-month or niche dating site is. The process has moved a lot like the bell curve of technology adoption. Online dating started with innovators and early adopters – I imagine that those who adopted early were tech-oriented people but also possibly the kind of people who would benefit from the barriers and anonymity of online interaction. (Hey, not taking any shots – I am a wee bit techie, a wee bit nerdy and a wee bit shy myself.)  Eventually a wider audience could see the benefits of doing a bit of pre-date vetting, getting to know people a bit better before meeting and being exposed to a broader array of people than one could meet in everyday life – particularly if they are busy people tired of trying to make some kind of connection with drunk people in bars. (Of course that assumes that the other people engaged in online dating are like-minded souls. That’s where the diffusion of innovation curve, in this case, does not work too well, especially in the early stages, in the early adopters’ favor.)

Okay, so online dating is not a panacea that answers all dating ills, and in fact there are some psychologists who claim that there are pitfalls (the aforementioned CNN article makes that clear, citing that online daters may be susceptible to warped outlooks and expectations, relying too much on vague profiles and contributing to a sense that one can be too picky or judgmental.

The Guardian article cited above also explores the idea that people online are looking for different things – and perhaps deceiving each other about it. There are some other great looks at how online dating is unsatisfying and can never really give people an accurate idea of whether they will really click with someone or not. Too true:

“…online dating sites assume that people are easy to describe on searchable attributes.  They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. But it turns out people are much more like wine.  That when you taste the wine, you could describe it, but it’s not a very useful description.  But you know if you like it or don’t.  And it’s the complexity and the completeness of the experience that tells you if you like a person or not.  And this breaking into attributes turns out not to be very informative.”

Personally, I would also argue about the creation of the illusion of endless choice – related to the point about pickiness and judgment made in the CNN article. People also don’t always know what they want – or need. But that is totally beside the point here. It’s a complex thing, like relationships themselves.

The question is – how has online dating become accepted, acceptable and the de facto thing to do while something totally above-board like online, virtual work isn’t? It’s not like for like and may not be comparable, but I suppose the difference is the line between what is personal and what is professional – and in the professional realm, more is at stake. On the other hand, do people pay a certain price for taking steps (personal or professional) that fall under one of these “stigma umbrellas”? That is, is the online dater somehow limiting herself to just that pool of people willing to be online and to those who can craft a profile that speaks to what she (thinks she) is looking for? Is the person who takes advantage of “workplace flexibility” also being stigmatized at work – not advancing in her career, perhaps – because she has asked or opted for a more flexible arrangement?

The worker seeking flexibility in her own life may in fact be seen by the employer as less flexible and less committed and therefore less “promotable”. While it may seem that women would be disproportionately affected, some studies show that men may be most adversely affected by asking for flexibility. Basically there is a lose-lose for both men and women who aim to work flexibly:

“There can be a stigma for remote or blended schedules, however: parents who want to be more available to their kids may opt for this, and that usually means women. These remote employees may not be as available as someone in the office, may appear to be slacking off, and may reduce their opportunities for promotion. Whether or not those things are true does not matter if there is a perception of truth to them.”

This only covers how some employers see flexible workers – it does not cover the whole concept of flexible work. Flexible work itself, regardless of the person doing it, invites all kinds of stigma about the kinds of workers who want to work at home (or without workspace restrictions) and the quality of work and productivity that can come of it:

“The fact working from home is often less pressured is probably why 19% of those asked, felt home workers take advantage of having no boss around and slack off.

Yet, when you look at the 2.8m home-based entrepreneurs who are running businesses from their kitchen tables and turning over an extra 284bn for the UK economy, you start to recognise that home-workers can be just as productive and even more driven.

Lastly, giving employees the option to work from home can make good business sense in other ways too. It can help a business save money because it means it won’t have to fork out for a huge office and there won’t be as much wear and tear on the office utilities.”

I have had the same questions – how is it, if I have successfully operated my own content business from my home for 15 years, that a corporation who chose to hire me as a regular employee would not be able to value the productivity and experience gained in those 15 office-less years? Imagine this: Microsoft in Finland a National Remote Working Day, asking employers to think about the benefits of remote working, including shorter commute times and further reaching environmental benefits. Events like this are unfortunately rare enough that the idea of virtual work may still be holding businesses back.

My political platform: Bringing back capes, gloves, postage stamps, anti-hypocrisy and flexible work options!

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It’s another one of those random days where random thoughts are weaseling their way into my brain too fast to keep track of them.

I’m not sorry we loved, but I hope I didn’t keep you too long.

First of all, I overthink. All the time. All weekend in between working and then taking breaks from that work to do other work, I was beating myself up over the realization that it is always just when you ease into a comfort level, feeling like you can let your guard down, that you are at your most vulnerable, a victim to be gutted. You know, gutted and chopped into pieces, not unlike a poor, hapless young giraffe minding his own business in a Copenhagen zoo (and see below). Trust me.

In other news (or non-news), what the hell is wrong with Fox News and other conservative talking heads? I cannot come up with words – nothing that has not already been said. They have started blabbing about how free healthcare disincentivizes working. Who says it best? Why, Jon Stewart, of course!

http://www.thedailyshow.com/watch/thu-february-6-2014/terror-on-bulls–t-mountain

Writing (oh so seamless the segue) about disincentives to work and purported laziness, I was heartened to see a series of articles from Virgin on the future of flexwork (Richard Branson is a big supporter of flexible work solutions). Three cheers! It’s one thing for me to bang my own pots and pans on the subject of flexible, remote and virtual work (only I hear the ceaseless clanging – and maybe a handful of other folks who happen upon this blog). It is another thing entirely when someone as respected and well-known as Richard Branson puts his weight behind this flexibility.

The website covers different aspects of flexible work – which can include remote work, shared locations, next-gen workspaces and enabling “intrapreneurship”. Be still my heart.

Of course, another aspect of flexible work, as I have learned since the dawn of my professional life, is doing the most flexible kind of work there is (and that means you will get a lot of flexibility but you are going to have to be equally flexible in kind – and sometimes to your own detriment): freelancing. I find these days that when I apply for jobs that are not ideal for me but my skill set matches some other need a company has, I get calls on occasion offering me freelance projects, and I cannot complain.

On a slightly tangential note, I will never get used to how potential employers in Scandinavia, in formal interview settings, often use the word “shit” in interview conversation. This must be a failure to understand that “shit” is not quite the casual profanity that they imagine it to be. (It makes me laugh.)

As for the music and magic of hypocrisy, who embodies it better than my favorite punching bag, Marissa Mayer of Yahoo! disaster fame? The Virgin remote work segment highlights the hypocrisy and head-scratching quality of Mayer’s decision to end distance-work options for her employees (“How odd that the head of a tech company that provides online communication tools doesn’t see the irony in that statement?”). Mayer has become the lightning rod for this issue, really. One article I read questioned the fairness of piling all the blame on Mayer when other large corporations scaled back or eliminated their distance work options at the same time (e.g. Best Buy). The hypocrisy of it – the real rub – is precisely what the Virgin article on supporting remote work points out – a tech company supposedly at the forefront (or wanting to believe it is still at the forefront) of innovation and online communication is taking the workplace back to horse-and-buggy days when most of the tech world is, I don’t know, driving a Tesla or taking a high-speed train.

Another nod to hypocrisy, even if not an entirely matching overlap, is the recent decision of a zoo in Copenhagen, Denmark to kill a perfectly healthy young giraffe in its care and feed it to the zoo’s lions. I posted something about this on my Facebook wall, which sparked an immediate argument between two people who are strangers across the world from each other. One argued that those of us who were lamenting the giraffe’s senseless death were hypocrites who cannot handle how nature works when it’s shown to us with transparency. While I can appreciate the argument on its surface, the bottom line is – this happened in a ZOO, not the wild. This took place, apparently, in front of zoo visitors (the killing and the feeding pieces to lions). Yeah, if a family went on safari somewhere or were out in the wild, maybe “nature” and its transparency would be expected. In the zoo? Not so much. The zoo has defended its decision and now is paying an unfortunate price (I saw on the news that the zoo’s employees are receiving death threats now).

Back to the flexwork thing – all the articles come down to one thing: trust. Flexwork is possible when you have trust and no need to micromanage. You would also think we could trust a zoo not to kill a juvenile giraffe, and maybe once upon a time, people would have thought Marissa Mayer would not take a giant tech company back to Little House on the Prairie.

The Changing Workscape: Working the Flexible Way

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Study after study, survey after survey, all the research shows that professional workers are willing to forgo a lot, particularly in terms of pay/compensation, in exchange for a flexible work situation.

Many companies offer flexible work arrangements – however slowly (and it is slow, almost imperceptible, according to the Families and Work Institute’s (FWI) 2012 National Study of Employers Report, which states that less than three percent of salaried employees work mainly from home while 90 percent of job seekers state that “flexibility” is one of the most important factors in their search), the trend is moving in that direction. This is not true across the board, of course, and probably depends quite a lot on the company, the particular job and all kinds of internal factors. Many companies allow employees to negotiate flexible hours or work-at-home days, particularly once they have worked in a company for long enough to prove their worth and responsibility. I have seen this work in my favour in most of my professional situations, especially working in Scandinavia. FWI data may support the idea that the job market and its employers are not bending over backwards to offer flexible options to employees, but I’d argue that – so far – it is simply not something that has been accepted en masse or as de rigueur. Flexible arrangements are often negotiated today on an individual level – but eventually we will hopefully see companies begin to embrace the demand for flexibility – the talent out there is hungry for it.

A Today.com article cites a 2012 Mom Corps survey that explains that almost half of working adults would choose a lower salary/pay cut in order to gain more flexibility. Just over 50 percent went so far as to state that they would consider starting their own businesses to facilitate the kind of freedom and flexibility they value.

Over on the Officevibe website, there’s an article discussing the top ten reasons why a company’s employee engagement program will fail – high atop the list is the “lack of focus on intrinsic motivation”. This aligns with the idea that employees are motivated from within by factors that are often much more complex – and possibly easier to work with – than money. Virtually every study or article will highlight that monetary compensation is important – but it is not what gets most professional and creative people out of bed in the morning. (Needless to say this article has a lot of good points about what hinders employee engagement.)

The findings are further echoed by the Chartered Institute of Personnel Development and its study in 2012, as reported, for example, in the Financial Times and The American Interest blog: flexible work arrangements were the number one employee priority.

And while it’s clear that employees are asking for flexwork and would benefit from it, there is also a very clear business case for it – employee happiness and satisfaction leading to employee retention, higher productivity and being able to choose and keep the cream of the crop in terms of employee talent. A 2012 Forbes article champions these same employee morale-building-and-boosting principles but points out that allowing for flexibility is not technically a benefit the company offers to employees because it actually costs no money and can end up saving the company money – directly and indirectly.

With surveys, data and studies that go back for years showing both the tangible benefits and the demand for flexwork, I struggle still to understand why adoption has been so slow in the real world.