Ad Dads: The Wholesome Mix of What’s Good for Business

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How things change – and suddenly. I won’t say they change fast because that they definitely do not. Gay equality – I won’t even call it “gay rights” because it comes down to human rights and equality for all, and the gay community has been one group that suffers most from the lack of equality afforded to them as individuals and as couples/families. I recall being in New York only a handful of years ago with a fantastic woman – and if I remember correctly, we talked then about how unlikely it seemed that she would ever be able to marry a partner. I do not remember if we discussed it as an American situation (as in, never being able to marry in her own country) or a state phenomenon (meaning the state she lived in at the time). But even three or four years ago, the idea that gay couples would finally be granted the legal right to marry in as many US states as they now have seemed like a far-off dream. Change happens, and sometimes when it starts to change, it happens fast. What seems like a formidable wall turns out to be built only of dominos. It looks like one little push sends all the dominos tumbling. This is not to discount the decades and decades of active fighting for these rights – it is only a comment that once change is afoot, it is virtually unstoppable – and it is not long before the mainstream embraces the change.

Inevitably that mainstream charge leads to big business getting on board, too. Some more than others. Some with small nods to the change – others with much bigger, more visible, overt exclamation about the change. A piece in The New Yorker chronicles the recent controversy surrounding a popular Honey Maid graham cracker ad campaign, which features a happy family headed by two men. Naturally the original ad campaign sparked positive and negative feedback, and Honey Maid followed up with a response to both the positive and negative. But let’s say in their overt advertising, they put their money where their mouth is. They went so far as to use a word synonymous with their brand (“wholesome”) to describe all kinds of families and all kinds of love. (“Most striking is the tagline of the ad: “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.” The ad is deeply heartwarming—not simply because it shows diversity (which other companies have done) but because it labels these families with the word “wholesome,” which is exactly the kind of word that tends to get claimed by the evangelical right.”)

What drives this? I understand how the basics change in society that propel more and more people who perhaps do not even support gay marriage themselves to no longer actively oppose it. There is a difference. But what drives the very public shift in how things are shown and presented as just one variation of the norm versus some kind of anomaly?

If the trend in society is breaking one way, the article argues, it boils down to what’s good for business: “Advertising both follows and leads to change. Marketers’ objective is to sell things, and they will seldom be brave enough to jeopardize their own interests, but their own interests appear to be changing. At some quiet moment when “Modern Family” was reaping good ratings, the mentality of corporate America began to change.”

It follows with reference to Jan Brewer of Arizona vetoing anti-gay legislation – not for the sake of equality but for what’s good for business: “Regard for equal human rights did not drive Brewer; the threat of losing the Super Bowl did. (How did the Super Bowl become the nexus of gay rights?) It turns out that tolerating gay people is good for business, even in Arizona. I’d prefer that people such as I get our rights because we command respect and evince dignity, but if we get them because there’s money in it, that’s fine.”

While I am content with whatever expands tolerance, I do have to wonder of course about the fickle nature of American acceptance – perhaps much of America has accepted gay marriage more or less, but at the same time as the article tackles the economic impetus driving some of this, it also addresses briefly a Cheerios ad campaign featuring an interracial family. General Mills, maker of Cheerios, received an unbelievable amount of hateful, racist commentary that came in via their YouTube channel, to the degree that comments were disabled. Bringing the discussion back to general human rights and equality, has American society (and business more generally – at least for now) decided that gay rights are something to get behind/support while racial tension and hatred is fine (or simmering under the surface) for large swathes of the country?

I wonder seriously how that can be – at a point where for the first time in American history the majority of babies born in America are not white (according to 2010 US Census data), and interracial families are growing in number (the 2008 census counted new marriages between interracial couples at 15 percent of the US population; 2010 census data show that among opposite-sex married couples, one in 10 is interracial, a 28% jump since 2000. In 2010, 18% of heterosexual unmarried couples were of different races and 21% of same-sex couples were mixed). A crowdsourced website was even started in response to the Cheerios ad. Similarly, a 2013 Gallup poll indicated that 87 percent of those polled approved of black-white marriage (versus an almost non-existent four percent in 1958). If virtually the entire population (at least those polled – granted, not a huge number — 4,373 Americans, including 1,010 non-Hispanic blacks) feels favorably about this (or is at least indifferent), are we just looking at a handful of racist idiots posting comments on YouTube, hiding behind the semi-anonymity of the internet?

The mixing is happening, the mixing is real. The mixing is growing more and more common. So why and how could a Cheerios ad celebrating the reality of this be so controversial? And really – why does anyone care? I mean, yes, I care in that I believe firmly in live and let live. Even if you don’t support or agree with something, you can tolerate it because it has nothing to do with you.

Ultimately it seems that the more things change, the more they stay the same. But at least some of the positive changes are real and make material differences in the rights and equality afforded to some of the population.

City Winter 2013 – Soundtrack – The Good Goo of Random (Love) Gum

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The CD version went out to the people they normally go to on Saturday morning. Meanwhile, here’s the collection that has carried me through winter and the big changes 2013 has delivered into my life.

City Winter 2013 – The Good Goo of Random (Love) Gum
A stab in the heart is as good as a stab in the eye – anti-Valentine’s Day 2013

The full Spotify playlist. (The songs that are available on Spotify, anyway. Sadly not all are.)

01. “Parting Gift” — Fiona Apple …I bet you could never tell/that I knew that you didn’t know me that well…
“It is my fault, you see/you never learned that much from me.”/ “It ended bad but I love what we started.”

02. “A Night Like This” – The Cure
Summer of 1989. The last time I felt everything unfiltered.

03. “A Good Thing” – Saint Etienne …Pack your bags and move along/before your feelings get too strong…
With love to Naomi. And with love to Ben.

04. “Take a Letter, Maria” – R.B. Greaves
Have always hated this song but last year the artist died and I discovered he is from Guyana (like a dear friend’s “I can’t feel my fingers” dad). I have always wondered with regard to this song how and why, if this guy is so devastated about catching his wife with another man, he can so easily move on to his secretary. And when he questions whether he was wrong to work nights to try to make a better life and cannot understand why his wife cheated, why is he not asking whether perhaps all his late nights at the office led his presumably lonely wife to conclude that he was already having an affair with his secretary, which drove her to another man?

05. “Time It’s Time” – Lia Ices …As bad as bad becomes/It’s not a part of you/And love is only sleeping/Wrapped in neglect…
With love for Jane, for Heather, for Alfa…
The song (no YouTube link!)

06. “Pure” – Lightning Seeds …If love’s the truth then look no lies/And let me swim around your eyes/I’ve found a place I’ll never leave/Shut my mouth and just believe/Love is the truth I realize/Not a stream of pretty lies/To use us up and waste our time…
Tenth-grade coming back to bite me in the ass. I got this album from Rodney as a Christmas gift. We all started getting jobs and more importantly, driver’s licenses (goodbye, Hell Machine school bus!). Present day… JKL and references to long-ago “youth” and end-of-January grey Gothenburg days. “Fresh and deep as oceans new/Shiver at the sight of you…”

07. “Dying is Fine” – Ra Ra Riot
xo Jill. “Death oh baby/You know that dying is fine but maybe/I wouldn’t like death if death were good/Not even if death were good.”

08. “Black Belt” – John Grant …What you got is a black belt in B.S…
“You are callipygian/but look at the state you’re in….” Can you argue with a man who fits “callipygian” into a song? For Kyle.

09. “Subculture” – New Order …In the end you will submit/it’s got to hurt a little bit…
The late 80s, early 90s – and all the illusions and confusions of that time.

10. “There’s a Barbarian in the Back of My Car” – Voice of the Beehive …He’s got his eyes on the horizon/he says I can ride his rocket/while telephone numbers are tumbling from his top pocket/dream logic operator/he falls out of the car/he says, “I’ll fuck you later, now just get me to the bar”…
So many barbarians, so many who want things all their way, all on their terms, with no consideration for others. ML, JKL

11. “Aime Mon Amour” – Benjamin Biolay …Quand bien même elle garde ses mystères/Même si tu l’envoies en l’air/Aime Mon Amour/Je te descends…
For Bruno. For Aurélien. Always the French guys.

12. “Wish You Were Here” – Lia Ices …We’re just two lost souls/living in a fishbowl/year after year…
With love for Jane, this almost unrecognizable version of an overdone Pink Floyd classic. “How, how I wish you were here…”

13. “Some People” – Martha Wainwright …I don’t want to be the one to tell you that I don’t love the way I used to…
“If only I believed in God I’d ask him to help me find my way/I am faced with a world that does not have the words to say…”

14. “I’m Leaving It Up to You” – Dale & Grace …Now do you want my love?/Or are we through?…
Who would I be if I were not including songs that considerably pre-date my existence?

15. “The Belle of St Mark” – Sheila E
No clue why – had an urge to hear music that reminds me of the hell of 5th and 6th grades and of my old friend, Danielle.

16. “Healed” – Lia Ices …Just dust…
Always with Jane in mind. And here’s to the shattering of illusions about who you thought people were (Ph).
No YouTube link – here it is.

17. “Meant to Move” – Lerin Herzer & Andrew Joslyn …Some people were meant to sit still/I’m afraid I was meant to move…
In yet another new place, new city, new job, moving on again, as I am meant to do, even if some things never change.

18. “Computer Love” – Kraftwerk
Thanks to Laurent. With ML in the back of the mind. My computer love days are over; goodbye tech world!

19. “Ends of the Earth” – Lord Huron …I was a-ready to die for you, baby/Doesn’t mean I’m ready to stay/What good is livin’ a life you’ve been given/If all you do is stand in one place…
And where is that person who would wander and follow? “To the ends of the earth, would you follow me/There’s a world that was meant for our eyes to see…”

20. “Amor Fati” – Washed Out …What you can’t afford now/Chasing all your thoughts, you know that/You’ll be all right in time…

21. “Hallelujah” – The Helio Sequence …We all want answers anyway…
We faithless few. “And waiting pensive, sad, and look/Up to the stars and counting all the suns and all the moons/How sad it was that we could not believe…”

22. “Hong Kong Garden” – Siouxsie and the Banshees
I have always liked Siouxsie and the Banshees but never got into as much as I have of late. Ecstatic when this comes on during my dark, winter morning walks to the tram. Ecstatic for the sound, not so much for the disorienting, misguided lyrics.

23. “Genesis” – Grimes …Holding on/I am a vagabond /It’s always different/I am the one who falls…

24. “Lovefingers” – School of Seven Bells

https://soundcloud.com/vagrantrecords/lovefingers

25. “Thru the Field” – Memory Tapes …Walk on through the field, it’s already late/I swear I heard somebody laughing/At all my mistakes…
All my mistakes… luckily the majority are personal rather than professional or big “life” things.

26. “Alone Again Or” – LoveYeah, said it’s all right/I won’t forget/All the times I’ve waited patiently for you/And you’ll do just what you choose to do/And I will be alone again tonight, my dear…
Here’s to all the waiting around for nothing, empty plans, broken promises…

27. “You’re Still Beautiful” – The Church
Always forgetting The Church – underrated and underplayed. Brings back late-80s memories

28. “Suspended in Gaffa” – Ra Ra Riot …That girl in the mirror/Between you and me/She don’t stand a chance of getting anywhere at all…
Thanks to Jill for the recommendation. Never really been much of a Kate Bush fan, but I’m all for Kate Bush covers.

29. “Argonauts” – The Little Ones …You ought to kick and scream/For every fallen dream, there’s a hard knock on the door/Like stones, yeah we’ll never move to shore…

30. “Crazy Tropical Survival Guide” – Frederick Squire & Katherine Maki …All at once/the world ended/all at once everything in the world became so clear…
I heard this but could not find it for the last Halloween mix – now I don’t like it as much as then but am still including it.

31. “Crucify Your Mind” – Sixto Rodriguez …And you assume you got something to offer/Secrets shiny and new/But how much of you is repetition/That you didn’t whisper to him too…

32. “Heavenly Bodies” – Tamaryn …She’s a fool/But time is a thief/When it comes in to say/Her love has to wait…

33. “Sometime” – DIIV …Oh your body is a mess sometimes/Your brain is just a part of your head it really is a mess sometimes/Your head is just a part of the rest/It’s really necessary sometimes/Your birth is just a part of your death/That really isn’t it this time your death is just a part of your…

34. “Half Gate” – Grizzly Bear …But honestly it’s fine/When I mention how I love you/It’s all I do/Even as I stray/We have the cold to keep/I’m not sure I still believe/My most is nothing more/Than a place we’ve been before…
Regret. A song as dramatic shopping list of regret. “Which of yourselves is truly gone?/Checked out so long/Unhinged unwound/Come help me on/To let lie what’s done/In some great beyond/You’re still there still as you were…”

35. “Working Titles” – Damien Jurado …You could mess up my life in a poem/Have me divorced by the time of the chorus…
For all those who are never quite the right one. “Killing time til I pass through the chamber/Or the room where you keep my replacement/Se fed up still you’re starving on paper/You are no him, but he’s you, only better…” “Leave me an exit to damage/I could use a ledge to jump off of/I wasn’t lying when I said this was over/I have questions that lead to more questions…”

36. “I’ve Been Loving You Too Long” – Otis Redding …You were tired, and your love is growing cold/My love is growing stronger as our affair grows old…

37. “Teenage Goths” – Jon DeRosa …Do you remember how we ruled/the only teenage goths in school?…
All realistic and pragmatic, but everything is possible.
No YouTube link. Here is the song.

38. “’Cello Song” – Nick Drake

39. “Don’t Drown in Sorrows” – Jakob Olausson
A Swedish thing, carrying me through the winter. Heard first on KEXP in Seattle. The DJ thought he was cool and pronounced this guy’s name like “YAY-kub” – which reminds me of a manager I used to have and his half-assed attempts at pronouncing things – he could never decide until halfway through a word whether he would say it the Norwegian or the English way, so you’d get some crap hybrid. Can’t find a link

40. “Night Will Be Dawn” – Darkness Falls
This might seem a bit dramatic and dark but … then, so is getting through the darkness of Swedish winter. With love for Roxane.

41. “Victoria” – The Fall
This version of the song will always remind me of New Zealand and Qantas – this was part of a sound program they offered about The Kinks. Rarely is a mix complete without The Fall.

42. “Do the Du” – Certain Ratio …My heart was just an open sore/which you picked at ’til it was raw/it bled away my existence/shriveled under your insistence…

43. “Flutes” – Hot Chip
Naturally all references to flutes tie in to Annette and “blowing meat flutes”. ☺ I’ll join that orchestra. There is a sound in the end of the song that sounds a lot like Skype when a call is coming in. Haha. Another good song for tram waiting and riding.

44. “Cherry” – Chromatics …Cherry/Tells me some things I don’t want to know/And I can’t see /A light at the end for us anymore…
I love the sound of this, with visions of nearing the end of the long drive between Gothenburg and rural Swedish woodland, passing a weird dot on the map called Gustavsfors that boasts not only an oddly placed German bakery but also a campground called Alcatraz.

45. “Say No to Thugs” – Lost Animal …Never get lessons in love from an angry man…
Good advice. “Don’t sweat the little things, love…”

46. “Shapeless & Gone” – Porcelain Raft …In a strange kind of way, lifeless landscapes have so much to say…
“So good to know you’re out there/So good to know you still care…”. The words people say to me over and over…

47. “Your Ex-Lover is Dead” – Stars
Many to whom I gave; got nothing in return. Not sorry but have I ever been brave enough to say so? “There’s one thing I want to say, so I’ll be brave/You were what I wanted/I gave what I gave/I’m not sorry I met you/I’m not sorry it’s over/I’m not sorry there’s nothing to save…”

48. Drown in My Own Tears” – Stevie Wonder

49. “Nice Without Mercy” – Lambchop …And the sky opens up like candy/And the wind don’t know my name…
Love the title; perfectly sums up my ongoing campaign to kill with kindness.

50. “Beautiful Son” – Peaking Lights

51. “Lord Knows” – Dum Dum Girls …I want to live a pure life/I’d say that it’s about time/Don’t judge me for the things I’ve done/To get off the only one/The bliss I’ve found in ignorance/A slow burning Icarus…

52. “I Wish I Knew How It Would Feel to Be Free” – Nina Simone

53. “The Dark Age” – Widowspeak …We only have ourselves to blame/We had our years to play/It’s getting kind of late/Don’t know what you’re waiting for…

54. “I Wish I Had an Evil Twin” – The Magnetic Fields
“My evil twin would lie and steal/And he would stink of sex appeal/All men would writhe/Beneath his scythe/He’d send the pretty ones to me/And they would think that I was he/I’d hurt them and I’d go scot-free/I’d get no blame/And feel no shame/’Cause evil’s not my cup of tea”

55. “Shy Song” – Containe …I want you to fuck me/Like I’ve never been before…
“If you let me, I will show you a good time/I want to come over/Every day and every night…”. “I’m shy, too…”
No YouTube link. Here’s “Shy Song“.

56. “All I Want” – LCD Soundsystem …All I want is your pity/Oh all I want are your bitter tears…
A strange Echo & the Bunnymen quality to it, especially at the end. Constantly amazed that every LCD Soundsystem song sounds completely different. “Look for the girl who has put up with all of your shit/You’ve never needed anyone for so long…”

57. “So Good at Being in Trouble” – Unknown Mortal Orchestra …Memories, they mess with my mind…
“She was so good at being in trouble/So bad at being in love…”

58. “Looking for a Sign” – Beck
“If I ran across your picture/if I called you by mistake/ and if I ask someone about you/It’s a habit I can’t break/Looking out for a sign/How can I tell what’s right/Changing my ways to spite myself/Cause I still want you”

59. “Ruin” – Cat Power …Bitching, complaining when some ṗeople who ain’t got shit to eat/Bitching, moaning, so many people you know they got…
For Naomi. Even some Finns who think 1,200 EUR will last a year ain’t got shit to eat (ramen and cheap liquor!).

60. “That Joke Isn’t Funny Anymore” – The Smiths …I’ve seen this happen in other people’s lives/and now it’s happening in mine…
While it did not bother or devastate me as it did others, I became one of the masses who was downsized from a job (but already had another lined up when it happened). These lyrics, which always remind me of reading a bio of Marie Antoinette back in 1991, seemed applicable and relevant. “Time’s tide will smother you/And I will too…”

61. “Just Make It Stop” – Low …You see I’m close to the edge/I’m at the end of my rope/the rope is starting to thread/I’m trying to keep my hold/you say I’m something I’m not/but I’m not what I seem/get my back off the wall/if I could just make it stop…
Haven’t we all wanted it all to stop?

62. “Passage” – Exitmusic …Words of promise weigh down on us, settle in our bones/Once the dawn falls down upon us, I will let you go…
Unbelievable layers in which to get lost. “You’re so incredible, why can’t I touch you? Hold back decayed love and light.” For RC.