Why I Changed My Mind: Amy Schumer

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My change of heart in this case was not so much changing my mind about Amy Schumer herself or her comedy because, frankly, I had never really heard of her or her work. My instant dislike stemmed from the endless advertisements for her Comedy Central show, Inside Amy Schumer, which appeared constantly in every single commercial break while streaming The Daily Show and The Colbert Report online. Is it Ms Schumer’s fault that 1. the ad nauseam ad campaign was overkill and turned people (namely me) off before they could even give her show a chance and 2. the ads Comedy Central makes for its stable of shows feature the most obnoxious bits and bobs, making the shows appear annoying and unwatchable, also before potential viewers could give them a chance? No. I had the same problem with another of the overkill ad campaigns propelled like an enemy sortie at the unsuspecting target when Comedy Central promoted the brilliant Broad City in exactly the same fashion. Granted ads are ads – they are so short that they can’t reflect a whole lot of the intelligent humor and depth that give these shows their cachet. But can’t the ads and those who make them dream up some way to make their shows seem less one-dimensional?

I thought Broad City looked dumb but gave it a chance – but Inside Amy Schumer got the shortest straw. I saw the ads, which made her look like a self-absorbed, vapid, sex-obsessed idiot playing stereotypes for laughs, and I immediately thought she and the show were anything but groundbreaking and inventive. Turns out, though, that while Schumer has written some skits in which she plays a self-absorbed, vapid, sex-obsessed (to a mad degree) character, her comedy swims in thrashingly funny but incisive commentary – deeply feminist, hypocrisy-poking/exposing, hyperbolic, sarcastic. I’ve been gasping and then laughing my way through both seasons of the show. It’s sometimes shocking in its sudden lack of political correctness (as most of the best comedy is), painful in its mix of humor – swinging between self-absorption and self-deprecation, much of it quite topical (see the skit about the combat video game in which the female video game character suffers and reports an assault and is faced by a screen reading “Character Assassination Complete”; not only is the idea behind the video game reminiscent of the recent controversies about sexual assault in the military with the reaction of the guy friend with whom Amy’s character is playing video games, telling her, “You obviously did something wrong – maybe you just shouldn’t play” a further level of commentary ) and most of it universal (see the “Stolen Years” jewelry collection ad, the ISP customer service freakout session skit, the superfluous nature of enormous penises bit in her standup act, all the skits about groups of female friends being competitively self-deprecating … and pretty much every skit and standup bit in the show)…

A handful of things were extra fabulous: Josh Charles’s appearance on an episode just after his shocking departure from The Good Wife – Schumer and Charles make glorious fun of the pomposity of Aaron Sorkin’s The Newsroom, which was absolutely necessary.

An offhand reference to the Operation Smile charity (which my company works with and sends volunteers to). Mentioning jokingly that TMZ maybe thought she was Paula Deen (which might not have made me spit my coffee out – in laughter – if I had not been lambasting Paula Deen a whole lot lately with my Firewall – check out Paula Deen “oiling up a bird” and deep-frying it with her Aunt Peggy, who has a very “Derek-esque“, vacant smile going on here).

Some of the over-the-top, possibly over-the-line humor – the “We’ve all been a little raped”/”grey area of rape” bit, the “AIDS/dealbreaker/gluten allergy” date – a bit gasp-worthy, then laugh-worthy and then thought-provoking. How many times have we all been on a date or in a situation where someone tells us something really uncomfortable and offered us an “out” but we still sit there, awkward, convincing ourselves that we’re okay with something that is really not okay with us or that makes us tongue-tied to the extent that, as Schumer blurts out, “I don’t know what I’m saying.” You might be able to say something eloquent and articulate and thoughtful if you’re not blindsided – but unprepared, how do you not stumble? “Is that a dealbreaker for you?”

“No, it’s great!”

Amy Schumer is a smart woman holding a mirror up to herself, to all of us, to society – willing to (like most good comedians) be vulnerable, embarrassed and embarrassing.

Pleased to have made her acquaintance.

5 thoughts on “Why I Changed My Mind: Amy Schumer

  1. dr

    So you wrote a blog as commentary on your impulsive judgmental, accusatorial and unprovoked observations on a commercial? Deep….
    You are in reality who any mocks on her show. I’m surprised you get our at all.

    • I think reactions to ads are impulsive. Consumers (of goods or content) are shown something brief, hopefully catchy, that will convince them to watch, to consume, to buy – so yeah, it’s all judgmental on some level because we all make judgments and decisions. That is, I could try to assess based on the ad that it probably would not be an interesting show, it might be a waste of time (for me, not necessarily for everyone) – and we all make those judgments quickly and without all the information we could potentially have. Certainly was not a judgment of Amy Schumer herself.

      And we can reassess our snap judgments about things and change our minds and admit we are wrong. In this case, I saw an ad that I don’t think represented what is so refreshing and great about the show but still gave the show a chance – and I was proven (and the ad was proven) wrong.

      You are also entitled to your snap judgments – by finding a blog post (not intended to be deep or even of interest to anyone but me), you made a lot of impulsive judgments about me – also unprovoked. But I really don’t mind. All the best.

      • Dr

        Very insightful! Thanks for your thoughts, and apologies if that was rude… Maybe I found a blogger I like! Keep up the good work!

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