Free for a storytelling spree

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Another one of those aimless, sprawling collections of thoughts, quotations, snippets floating freely in my brain … all on the vast topic of writing and reading. Thinking about how ideas come to fruition and lead to a story or a storytelling spree of some kind. I know I am doing little more than collecting a bunch of random quotations and thoughts – not doing anything particularly creative myself, and certainly not weaving together a story. But I am, as I write about below, creating new links and networks in my brain… which I guess is part of my process (also noted below).

The ability to tell your own story, in words or images, is already a victory, already a revolt.” Men Explain Things to Me, Rebecca Solnit

“In the place of the ever-changing cloud that we carried in our heads until the other day, the condensing and dispersal of which we attempted to understand by describing impalpable psychological states and shadowy landscapes of the soul—in the place of all this we now feel the rapid passage of signals on the intricate circuits that connect the relays, the diodes, the transistors with which our skulls are crammed. Just as no chess player will ever live long enough to exhaust all the combinations of possible moves for the thirty-two pieces on the chessboard, so we know (given the fact that our minds are chessboards with hundreds of billions of pieces) that not even in a lifetime lasting as long as the universe would one ever manage to make all possible plays.” –The Uses of Literature, Italo Calvino

To write is to embrace a certain freedom and break free from constraints you did not even know were there. Sometimes to write is to buckle down and find your way. Free to write our stories, or some story, we have to find the way to do it – and seize the freedom that allows us to… even if, as Calvino cautions, we shall never live long enough to make ‘all possible plays’.

This can be a considerable enterprise, depending on how you experience writing, the process of writing and creativity. And the how you do it does not even begin to touch the why.

The write way

For some, writing is like giving difficult birth, laborious, long and painful. Or like a marathon, tapping into the reserves of the entire being while also still being a one-foot-in-front-of-the-other exercise.

“Writing novels, to me, is basically a kind of manual labor. Writing itself is mental labor, but finishing an entire book is closer to manual labor. It doesn’t involve heavy lifting, running fast, or leaping high. Most people, though, only see the surface reality of writing and think of writers as involved in quiet, intellectual work done in their study. If you have the strength to lift a coffee cup, they figure, you can write a novel. But once you try your hand at it, you soon find that it isn’t as peaceful a job as it seems. The whole process—sitting at your desk, focusing your mind like a laser beam, imagining something out of a blank horizon, creating a story, selecting the right words, one by one, keeping the whole flow of the story on track—requires far more energy, over a long period, than most people ever imagine. You might not move your body around, but there’s grueling, dynamic labor going on inside you. Everybody uses their mind when they think. But a writer puts on an outfit called narrative and thinks with his entire being; and for the novelist that process requires putting into play all your physical reserve, often to the point of overexertion.” –What I Talk About When I Talk About Running, Haruki Murakami

For others, it’s almost dissociative, but still subject to much self-doubt and criticism as well as somewhat cynical self-reflection.

“…there is always a point in the writing of a piece when I sit in a room literally papered with false starts and cannot put one word after another and imagine that I have suffered a small stroke, leaving me apparently undamaged but actually aphasic.” –Slouching Toward Bethlehem, Joan Didion

“My only advantage as a reporter is that I am so physically small, so temperamentally unobtrusive, and so neurotically inarticulate that people tend to forget that my presence runs counter to their best interests. And it always does. That is one last thing to remember: writers are always selling somebody out.” –Slouching Toward Bethlehem, Joan Didion

For others, it’s casual and easy. (I tend to fall into this category but only because most of what I write is not ‘personal’ and I am not personally invested in it.)

No matter what the process is like, or what the results, it’s still a process. Entirely unique to the storyteller. This is true whether the story is a work of fiction that many will read or a technical manual that only a handful will read. Being able to delve into and engage in this process is a kind of privilege, necessarily implying that the abilities and time exist to produce – something.

The process

When I think of the “process” I think of two different things. One is the literal process of sitting down and being surrounded by certain comforts or habits, which many writers discuss. I suppose mine is closest to that offered by Gary Shteyngart: “I write in bed next to a coffee machine.” There are so many other well-thought-out and explained processes (or non-processes), when for some, it’s literally, in the end, just rolling over, grabbing the computer and putting the coffee machine to work. (Admittedly I don’t have a coffee machine next to my bed, but I make cafetiere after cafetiere and bring them with me to the bedside table where I think, read, work and write most of the time.) Each person has his or her routine, largely, I assume, governed by the impulses that inspire or force one to write and by the aforementioned way a writer experiences writing (hard work, escape, etc.).

The second part of the “process” relates to everything that leads up actual creation and development. How do ideas form – how do they grow from embryonic seeds into a multicellular life?

The eyes and ears have it

“There are days when everything I see seems to me charged with meaning: messages it would be difficult for me to communicate to others, define, translate into words, but which for this very reason appear to me decisive.” –If on a winter’s night a traveler, Italo Calvino

This stage can start out in the vaguest of ways. For example, I see something or hear something and jot it down, whether it’s the URL on the side of a van: eloped.se (which I figured would not be about eloping but about an electric moped), or a much fuller vignette. In the case of the URL, it is not that I will write about the URL, the van, or even the misunderstanding/difference in the language but only the fact that some piece of cognitive dissonance jolted me out of the moment, stuck in traffic, to think about other connections and linguistic associations. It’s about keeping the brain working and linking seemingly disconnected concepts together.

The ‘sprout’ of a fuller idea might be planted by a conversation. For example, when someone told me that he ended up with a copy of Pink Floyd‘s Dark Side of the Moon album in every breakup he ever had, without ever having had the album himself in the first place. Now the proud owner of six copies, all of which were relics of relationships gone by, existing on media ranging from vinyl to cassette to CD, representative of the eras of which they – and the failed relationships – were a part. Perhaps a flimsy premise for anything, but certainly a human anecdote to fill in the flesh of a skeletal character.

The read way

Every writer is a reader first.”

The other part of this ‘germinating ideas’ is preparation, however unconscious. It’s sparking the brain constantly to think in different ways, walking down new paths. This is largely done with (excessive) reading. It doesn’t matter if you remember everything you read: “Books also change, via our mental models, the very reality that we perceive.

And this is the whole point. Changing the perception of the world around you, the people around you, taking on understandings you did not have before… and applying this newfound understanding to your own creativity – freely.

Reading is a form of forgetting – and remembering:

“Curiously enough, one cannot read a book: one can only reread it.” -“When we read a book for the first time”, Vladimir Nabokov

It is a process, according to Nabokov: you may know how to read, but are you a careful reader – have you read and reread and viewed it through the aforementioned microscope? Have you asked the right questions of it? In this way, the reading and examining process, too, is like writing. And it’s through this other level of understanding, of seeing the written word presented in many unexpected and unusual ways, defying expectation, that the freedom of creativity is cultivated.

The freedom of creativity

“No one, no matter how alienated, is without (or unaware of) an irreducible core of creativity, a camera obscura safe from intrusion by lies and constraints.”The Revolution of Everyday Life, Raoul Vaneigem

Regardless of what hard work it can be, the ability to create at all confers a form of freedom.

That is, when I reach a stage in my mind when I am ready to finally throw my hands up in the air at the powerlessness of having to tow the line, speak the party line full of marketing gobbledygook and corporate branding BS, of feeling rendered inert by the anodyne ‘voice’ of large corporations – either silencing me from within (restraint at being able to only say so much) or outside (as academics and journalists experience when entities like Google have outsized influence on what they can publish. Don’t be evil, my ass),  I am asking ‘what for’? To go on, continuing down this path of non-creativity forever until self-respect shrivels up and dies a merciful but none-too-early death? No. This is not what I was made for. I was, like many others, made to tell stories. I was not made to censor. I was made to create characters. I was not made to sit silently in offices and nod while someone describes another ‘campaign’ that will lead nowhere.

“Is there a limit to the imagination of a writer who takes real facts and uses them to construct a world where truth and fiction coexist? What right does one have to play around with collective memory? Is there any credibility in getting these sometimes-disparate characters in tune? The starting point for all these characters was the thirst in them.” –Tram 83, Fiston Mwanza Mujila

Yes, I live in the real world, and for now, my creativity has to be partly channeled into this environment. And sometimes, strangely enough, reaching this stage of frustration, as described, opens the door to new clarity, a new approach to communicating in different terms, circumventing the “rules” imposed in these narrow frameworks. And isn’t that what true creativity is? Being able to find a completely fresh way to describe or communicate about something?

I’m producing too many stories at once because what I want is for you to feel, around the story, a saturation of other stories that I could tell and maybe will tell or who knows may already have told on some other occasion, a space full of stories that perhaps is simply my lifetime, where you can move in all directions, as in space, always finding stories that cannot be told until other stories are told first, and so, setting out from any moment or place, you encounter always the same density of material to be told.” –If on a winter’s night a traveler, Italo Calvino

The changing workscape: Going it alone

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Whether picking up freelance projects here and there as a kind of sole proprietor or doing something a bit more formal, setting up a company and running it, the current job market coupled with the difficulty of being “seen” by recruiters (even if you’ve got the experience, talent and skills required) are making more and more people choose to go it alone. Obviously deciding to work for yourself requires a kind of independence, confidence and belief in your skills and ideas that will give you the strength to persevere through lean times. The challenges of launching and marketing a new business – and the need to basically do at least two jobs at all times (the job/specialty you are selling and then the actual selling/marketing of those services) can be daunting. Never mind the bureaucracy and accounting work you will have to consider…

But going into business for yourself isn’t all risk, no reward – or people would not do it, keep doing it and loving it.

Beginning to see the light
The job search has been long and tough – very few interviews, or a lot of interviews that lead nowhere, and you start to think that maybe you would be better off – and much more in control of your professional destiny – if you strike out on your own. This initial “seeing the light” can be deceptive, of course, because on the surface it sounds a lot easier to just take matters into your own hands and go from there. If you’ve never started or run a business, though, you could be in for a few surprises in terms of how difficult it can be. Do your homework. But don’t let the challenges stop you. You will actually be a stronger person and may either become a successful businessperson, recognizing that this is where you belong – or you may just bolster yourself and gain insight and independence enough to know that you do belong in a regular job. But the experience of starting your own business and creating your own job has prepared you in whole new ways you could not even have imagined for the job you eventually seek. You are broadening your horizons no matter what road you take.

But first things first.

How did the “light” first come on that made you consider becoming your own boss?

The hard search – not being seen
The aforementioned “not being seen” in the job hunt is becoming more common. A recent, popular thread on LinkedIn discussed the increasing difficulty of differentiating yourself as a job candidate, particularly when you are something of a jack-of-all-trades. This inspired me to write on the subject of recruitment and HR and the foibles therein. A friend and former professor sent me another article about how HR has begun to embrace “big data” – and this is starting to influence hiring and retention decisions to, as the article points out, an almost creepy degree.

A true jack-of-all-trades, as many people pointed out in the comments to this post on LinkedIn, may be better off channeling all of those myriad skills into his or her own enterprise. If someone else cannot take in and appreciate the generalist, DIY, can-do approach to business, who better to benefit from your work than you – and the stable of clients you eventually cultivate?

When you have done your due diligence – and that means, really taking the time to tailor each application you submit (which may mean cutting back on the jack-of-all-trades theme to market yourself as a specialist in a few key areas, targeted for the specific job) – and you still find yourself getting nowhere, it might be time to apply the same efforts you make in the job search to assessing what kind of business you could do on your own using the skills in your toolbox that others have not seemed to cotton to. Do some market analysis – what needs exist that you can address?

This may be the best way to be seen and to make a mark.

The risk of self-employment 
Most things really worth doing do not come without any risk.

The biggest risk – you might fail. Many small businesses fail. It’s par for the course. But is failure in this case really failure? It’s a mixed bag. You may lose your shirt, but you know that there is always another shirt where that one came from. You will never learn as much as fast as you do in starting and running your own business – succeed or fail. If you fail, you take away valuable lessons and experience. You can either apply these lessons to your next business venture (the entrepreneurial bug is strong once you start) or apply the lessons to your next job. You are richer for it. “..a recent survey of 1,000 small business owners (conducted by Deluxe Corp and reported in Business Insider) shows that the vast majority of them are confident in their endeavors and say they’d rather embrace potential failure than never try at all”. Once you make up your mind, you’re pretty sure that you can live with failure – and need to be optimistic about success, regardless of the statistics, or you would not be likely to give the business your all.

Some might argue that it is a risk to work for yourself because you are sort of taking yourself out of the workforce specifically in your field and thus might fall behind on new trends or technologies because you are not active in that field. I doubt this. If you’re leveraging your former experience, chances are, as a self-employed person in a similar field, you have to stay ahead of the curve on trends to be competitive. This is why companies will turn to you – as your own enterprise, you are expected to be on the cutting edge. You might ultimately end up ahead of the game.

Difficulties & hard times
Money, money, money
I think one of the major reasons that more people don’t go into business for themselves, which goes beyond the not knowing how or where to start is the cash flow situation. Not only do you not have start-up costs on hand, but you, like everyone else, have bills to pay. And many people are motivated in large part by the paycheck. A steady job, even one you hate, pays you and ensures that you keep a roof over your head and all the rest. But, while theory won’t keep the wolf from the door, the idea that you work just for a paycheck is the kind of mindset that you should work to change.

Learning curve
You have a lot of skills to apply to the work you eventually want to do in your business. But to get there, there’s a lot to learn about starting, operating and building a business. This kind of knowledge doesn’t come overnight, and you will have to work hard and be patient, embracing what may be a steep and possibly winding learning curve.

Overreaching & lack of planning
You might try to do too much, too fast and overreach. You can easily lose the plot by doing this – and burn yourself out. Be sure to have very specific goals – and don’t stray too far from these, even if you see opportunities to dabble in a bunch of different areas outside your core business. This can lead to trouble, especially in the early days when you struggle to find your footing. You need to have a good plan from the beginning and, while you can exhibit some flexibility, straying too far outside the guidelines can get you into trouble, mired in projects that you cannot fulfill your commitments to. The temptation to do this can be great, especially when money is tight in the beginning, but you’re better off in the long run if you stick to your guns and do not take on something you cannot handle. Does that mean you should not challenge yourself? No, but definitely evaluate whether a project is within the scope of what your business and your expertise can offer. You risk a big bundle of stress, financial losses and a potential hit to your reputation if you don’t manage yourself and your obligations carefully.

Legal trouble
Further on the previous point, if you are careless about making delivery promises or careless in taking care of all the required aspects of establishing a business legally (especially where it concerns intellectual property), you can quickly find yourself in legal trouble. This is somewhere you definitely do not want to go. Failing in a small business is one thing – getting tangled up in lawsuits is entirely another. Always put in the time to make sure everything is above board and legal.

The rewards of self-employment
Flexibility
One of the biggest bonuses of working for yourself is the flexibility you can build into your work life. Sure, you will probably be working most of the time – but it’s your business and your time. When you need to run out and do an errand, no one is looking over your shoulder and asking you to punch a time clock. Your time is your own, and you know that you get what you put into whatever efforts you are making. For me, the home office has been a boon – I have discovered that unknown levels of productivity are possible for me when I am working at home, so the readjustment to office life has just not worked well. Sure, I need to be flexible as well – but having your own business buys you this kind of freedom.

Nonstop learning
If you are anything like me, one of the battles of working in a regular job is that many of them have an initial learning curve (new company, new project) but then once you have mastered a few things, there is not a lot of brain stretching going on. This is not always true – there is always something to learn but you’ve got to be proactive about seeking it out. Sometimes the traditional work environment, even if you are like a sponge, picking up new knowledge and skills, just wants to pigeonhole you into whatever role you are doing, and the lack of growth that results from your gusto to learn leaves the learning less than satisfying. This is never a problem in your own enterprise. You have to learn to keep going, and you will apply everything you learn all the time. For those for whom endless curiosity is a constant nag, self-employment is one salve for the soul.

Building your network, building your reputation
Don’t give yourself a bad reputation! Building up your network of clients is the best way to get more clients. In my own experience, I have tried various types of advertising and marketing, and the single best way – that keeps paying off after literally years – is word of mouth. Former/current clients are asked by friends and peers for recommendations, and even if eight years have gone by, they will remember the work I did and pass my name along.

This leads to the next point – working for yourself, you are the show, so you have to put your best foot forward and manage your reputation. Clearly building a solid reputation with clients makes you memorable, keeps them coming back and will grow your business even without you exerting effort. The effort you make today can pay dividends later.

Satisfaction
You did it! Whether you stick with it forever and keep growing or just do the self-employed thing for a while, you did it. You stuck with it and now have this invaluable experience to show that you’ve got business experience, sense and acumen.

Seeing the signs Do it alone
The way things are going – both in the job market as a whole and in specific industries, and perhaps just in your own field – you should be able to read the writing on the wall to assess whether the time has come to strike out on your own and make a go of it.

It’s not that I am a vocal advocate of starting one’s own business – I have done it because I found myself unemployed and with few options living in a new country. And if it seems like a bureaucratic rat maze navigating the vagaries of legal, financial and other considerations in starting a business in your own city, imagine doing it in a foreign country in a new language. But the fact that I managed means that pretty much anyone can do it if you have a solid plan, a target clientele, a way to market yourself and a lot of patience – and networking skills don’t hurt one bit. It is hard work – perhaps even harder and much more time consuming than going to a regular 9 to 5 job, but it can be a salvation and even an addiction once you start to see positive results and the fruits of your labor.

Random Gum: Halloween and Year-End Music Mixes

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