Volunteering

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The idea of volunteering may exist to some degree everywhere but, in the US, volunteering seems to be in the blood. The US Bureau of Labor Statistics even publishes an annual report on the state of volunteerism in the US. It reports that more than 25 percent of Americans actively volunteer in one capacity or another. A 2013 Gallup poll puts the numbers even higher, with 65 percent of Americans claiming to volunteer and more than 80 percent practicing some form of charitable giving. The tendency to think that voluntary organizations/charities will take care of everything seems to be a uniquely American (and sort of puritanical/conservative) way of looking at things. I suppose it comes down to the American obsession with doing things for oneself and the desire to pay the least amount of tax possible as well as the tendency for Americans to be quite active in church/religious activities, which are often charitable in nature.

Volunteer organizations and efforts spring up as a result, and there is a value placed on volunteer experience. Not just internships that are often required when a person goes to university – but just volunteering as a separate endeavor from one’s work or personal life. The volunteer mindset and philosophy is ingrained. When I was in school and later when I was just living and working, the idea of volunteering time at organizations that needed unpaid help somehow appealed to the part of me that obsesses over continuous learning.

Many of the volunteer functions that are seen as voluntary or charitable matters are not seen that way at all outside the United States – many of the services provided sit squarely on the shoulders of the government (what else are taxes paid for?). Americans are apparently a “nation of givers” (an article that’s a few years old puts some statistics on it, comparing charitable donations and volunteer time Americans give against the money and time other countries’ people give). Sure, the US tax code makes charitable giving a way to avoid paying as much tax as one might otherwise, which is why corporations often give so much. But for individuals this is not a driver of their giving (only about one-third of Americans apparently itemize their taxes, meaning they don’t get the deductions to which they are entitled).

I had this discussion many times in particular with French people. My ex-boyfriend (a Frenchie) could not comprehend why I was volunteering spare time – my own free time – to basically donate labor to organizations that should be supported, in his mind, by public funding. While I might have agreed with him about what functions governments should provide, in the absence, I saw nothing amiss or “wasteful” about giving my time to further some cause or help someone else. Granted, some volunteering is not necessarily a tangible “help”. Being a volunteer art-museum docent does not have the hands-on, immediate value that cooking in a soup kitchen or building housing for low-income families does. But it’s not always about that kind of obvious help. It’s also about education, culture and getting something from what you give. When I volunteered at an art museum, for example, I gained experience, knowledge and skills that I would never get elsewhere. In those situations, the volunteer is not just giving – aside from the general sense of “doing something good”, there is always some kind of payoff.

Volunteering for Americans encompasses a kind of pride and mutual promise of giving and getting. A nation that has major federal programs, entirely based on volunteering, such as the Peace Corps, AmeriCorps and Senior Corps, must be at least somewhat driven by the idea put forth by John F Kennedy, “Ask not what your country can do for you. Ask what you can do for your country.

It’s not only in America that volunteering exists – it’s just not woven into the fabric of everyday life everywhere else. Recently I applied to be a volunteer board member for a few public entities in Glasgow, Scotland. This is yet another kind of volunteering – I thought the experience would be quite valuable and I knew I would provide a very different perspective to the boards to which I applied (I was invited to interview for one of them but then my situation changed, and regrettably I could not attend). This was not a lowly “scrub-the-floor” kind of volunteer experience but instead one in which experienced professionals were expected to bring expertise and ideas to the table – and still voluntary (with some travel costs reimbursed). I regret not being able to do it because I actually thought it, like most of my past volunteer experiences, would be enriching.

On a similar note, in a relatively recent Forbes article, Baby Boomers were in focus as not volunteering as much as they should or could – or as much as other parts of the American population. Volunteer organizations, apparently, are finally starting to catch on that they need to target the retired and retiring Baby Boomers to capture their experience and skills. The contention is that Boomers want to do something meaningful and results-oriented with their volunteer time rather than something like stuffing envelopes or making phone calls.

“According to the Volunteering in the United States survey, “providing professional or management assistance, including serving on a board or committee” is the second most popular form of volunteering for Americans over 55, after “collecting, preparing, distributing or serving food.”

I suppose, aside from that stubborn “we can do it ourselves” kind of attitude, there is also a “we’re in this together” attitude that leads to volunteering and the types of people who put themselves out there as volunteers. We don’t have to wait for some official entity to qualify our idea as worthwhile – we can start our own initiative (or join one we believe in and want to give our time to).

Nine Inch Nails – “We’re In This Together

Together At Last at Twilight Time: King of the Forest and Me

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“I count the moments, darling, until you’re here with me at last at twilight time…”

It had been a long while since I had seen a moose. In recent winters, it seemed as though I saw at least one each day – or at the very least, at least once a week. This past winter though I think maybe I have only seen one or two. Until this evening, as the longer days of spring stretch into a longer dusk, the twilight makes it much more difficult to see when the wildlife starts creeping out into the road. This evening, heading home, barely paying attention, my eyes were drawn to a new clearing where the area had been (sadly) deforested. A few stumps here and there and a few stray trees framed the enormous forms of two moose just standing among the stumps. I had almost forgotten how massive these creatures are – but was reminded why they are referred to as “kings of the forest”.

Immediately I thought about a news report my mom had seen after a forest fire near Seattle. The reporter on scene said something stupid like, “And now the elk are left trying to make sense of what has happened.” As if we can know what the wildlife is trying to make sense of – if anything?

I also knew I wanted to write a note about the trials and perils of twilight driving – which then made me think of the song “Twilight Time” and how my mom and I had gone on a mad chase trying to track that song down after hearing a Spanish version of it in the film Barcelona. You know – way before the internet and Spotify would have given us instant access to every song our imaginations desired.

“Here in the afterglow of day, we keep our rendez-vous…”

Learn flying blind: The in-between world of the between creatures

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Being experienced but not an expert is like living in the in-between world forever as a “between creature”. Sure, maybe I am an “expert” compared to some, but not objectively. I think of this a lot when I think about poetry. Going through the whole world’s poetry and really feeling it, feeling that I have a grasp on it, spending more than 20 years immersing myself in it as an amateur aficionado, I have a grasp on it that no layperson would have but will never have the kind of in-depth knowledge to be more than a dabbling dilettante or to become a professional academic/expert in this area. Every field has a technical or depth threshold that I have never had much desire to cross. It is like being a journeyman forever.

Much of life is lived in this “in-between” place. Never fully in one place or another. Never fully done with the past, always looking toward the future – so never fully in the present.

Naturally this too reminds me of a poem.

Evolution
Marin Sorescu (Romania)
It is time to learn from the bats
The between-creatures
Who can home in the dark.

Learn flying blind.
Dispense with the sun.
The future is dark.

In Between DaysThe Cure

The culture of taking undeserved credit

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I have been thinking a lot lately about the workplace culture of assigning and/or taking credit for accomplishments, undeservedly or unwittingly. It is pervasive in almost every work culture. I don’t really want to go on a rant – but I suspect I will.

For example, an employee’s name may be assigned to a project, and that person may ostensibly, supposedly be contributing to a project – but perhaps that person is contributing nothing (and is possibly even detrimental to the project being completed on time). Yet somehow the incompetence is covered for, or just never exposed, and while the project team suffers, the higher-up management types just assume this dead weight in reality is pulling her weight in theory.

I have worked in a lot of situations populated with characters who fit this type to a T. They are sure to have their name prominently featured in the project and get themselves assigned to a handful of tasks they will never actually complete (causing the rest of the team – or even people outside the team – to pick up the slack). Often internal corporate pressures will force the rest of the team to “support” this person because, you know, we’re all working on this collective farm (welcome to the kolkhoz!) together toward the same goal thing. At some point, as the culprit does not deliver, does not attend required meetings (or attends physically but not intellectually) and delays progress, everyone gets frustrated but no one knows quite what to do. What is the sensitive corporate way of handling this kind of situation? The culprit is also a part of multiple other projects, sometimes even insisting on taking the lead. But these projects drag on for months without any discernible progress, and when the culprit is asked about the status of X or Y project, s/he says, “Due to my obligations in Z project, X and Y are not finished” – never mind that, for example, project Y may have an impact on project Z and thus needs to be completed in line with the requirements of project Z. The real problem is that the culprit – like all those who manipulate in the workplace – is playing a game, creating the illusion of being so busy (and probably actually being busy running around in circles pretending to do all the things s/he has taken on), that s/he earns a reputation as some kind of workhorse and saint who takes on all kinds of projects outside her purview.

Problem is – nothing gets done, and yet most people (especially decisionmakers and executives) don’t see it because they are not on the tactical frontlines (or to keep up the collective farm analogy – let’s say, they’re not plowing the fields because they are too busy making five-year plans while the people around them starve) and because other people cover these culprits’ asses. (And the culprit is usually a “play dumb” type who relies on the goodness and open, sharing nature of corporate teammates. S/he milks team members for just enough key information to say all the right things to the right people to make it seem like s/he knows what is going on. But in fact, s/he does not.)

In every situation to which I have been privy, however, these are the exact people who get promoted and who are championed as “future leaders” in companies. Maybe not always (because sometimes these characters manage to out themselves as idiots). But generally speaking these characters know how to play the game – they do the bare minimum but do get actively involved just when the stakes are high enough that someone “important” will notice. They generally look and act the part and know how to play a political game – and want to play it. It’s a game of appearances.

Naturally not everyone wants to play it or look the part. I certainly don’t. I just want to do my work and move on. I would go so far as to say that in most roles and situations, I just want to be invisible – deliver what is asked and little else. I don’t really need credit.

The thing is, though, that while I may not want or need credit – I also do not want someone else to take credit for my work. I had a long discussion with someone about this recently – we are not attention whores or credit seekers, but it burns us up to see someone (usually the aforementioned “culprit” type) sliding in and taking credit for things that had very little to do with them. Again, how should one handle this dilemma, particularly when there seems to be an institutional blindness to it, which is applicable almost across the board in most companies? The real driver of work and progress is often also seen as a troublemaking, squeaky wheel because s/he keeps pushing and asking questions. S/he doesn’t, therefore, seem like the ideal candidates for promotion. But someone who plays politics, forms some alliances, seems subservient enough to his/her managers while giving the appearance of being both a high performer and team player – while in reality being neither – and who is happy to unquestioningly toe the corporate line and never ask any questions – that’s the future of the company.

Clearly there are people who craft entire careers around building false impressions and being just what they need to be in the perception game that corporate life really is.

Credit and the dirty little secret of maternity leave

In the Nordic countries, where I have spent most of my professional life, maternity leave is a right and an obligation – and it is usually comprised of anywhere from ten months to 1.5 years off work when a person gives birth. (Men and women share the allotted time off.) I am sure I will instantly set myself up as a lightning rod for criticism here – because who on earth attacks pregnant women taking their much-deserved maternity leave? No one attacks mothers but those who want to get their asses kicked.

But when it comes to workplace credit-taking, being on maternity leave seems not to be an impediment to receiving credit for accomplishments and achievements. It seems not to be a reason that a woman should not include projects and achievements on her CV when she was nowhere near the workplace when those things happened. In the former case, I won’t say this is the fault of women who go on maternity leave – they cannot control whether someone at work assigns credit to them for work they never did. This is a matter of perception and impression.

I have been in enough situations where people who have been on maternity leave for a year are getting credit for things that happened wholly while they were away. This is not their fault – this is a byproduct of the impression they left before going on leave, and how relevant their place in the company is. A good example of this – in a previous role, I helped in a rather instrumental way in bringing a project together – there were a lot of people involved, so it is not like I was the sole horse who pulled the plow (you knew the farm would come back into it, of course). (Definitely a big difference between the plow horse and the one-trick pony of the oft-cited dog-and-pony show.)

But when the time came for a big public event in which the contributors were thanked, I was not on the list while all kinds of people who were only tangentially involved were – including one woman who had been on maternity leave for the entire duration of this project. Her influence, her work – absolutely nothing that was connected to her had any connection to this project, and yet, her presence or role in the company was pronounced enough that she could be named as someone to thank in this project while invisible, under-the-radar me was, well… invisible. Again, it’s not that I thought I should be feted for doing my job – I just did not want to see people who had absolutely no hand in it get credit. Maybe it should not matter in the big scheme, but in some way, acknowledging someone else for work in which they had no part at all is a bitterer pill to swallow than not being acknowledged myself. In this case, it was, as I said, someone on maternity leave, so it was not as though she was one of these aforementioned “culprits” who operate in snake-like fashion to slither away with undeserved credit.

It further confirms the idea that credit – and promotability – is about appearances. Not only literally looking the part but most importantly acting the part: some variation of loud, outgoing, social, always-on, opinionated, always-networking, making your presence known. Arguably in work situations, you have to be this way to some degree to climb the ladder. Almost no amount of genius or competence can help you climb the ladder in sales and marketing if you don’t have some of this memorable surface-level personality to match. And in many cases, all you need is a memorable enough surface-level personality. Generalizations, yes, but based on observation. The larger the organization, the more true these observations seem to be because accountability and personal responsibility is diminished further and further the more layers of people, processes and projects you have to cushion your performance or lack thereof.

The latter part of my argument touches a bit more on the diabolical part of taking credit, and in these cases, it would be almost indisputable that the person in question had no hand in the project/accomplishment at all because they were supposed to have been on maternity leave. No one is going to check into this, though, so it makes me wonder about whether this is some kind of tacit, silent understanding between employers, future employers and maternity-leave takers that CVs will be padded with false or misleading accomplishments? (I have no idea – I have never been on maternity leave to test out this theory.)

I have known several people who spent virtually their entire engagement at a company on maternity leave, and yet after the leave ends, particularly if they are moving on to a new company, they pad their resumes with accomplishments that could not possibly have been theirs. Basic math would tell a prospective employer what s/he needs to know without even consulting former employers/references. The projects they highlight were undertaken wholly (or mostly) while they were out having and rearing a child. But no one questions this even though maternity leave in the Nordic countries is about a year in length.

I don’t know if job applicants and potential employers just have an unspoken understanding that this is how it works or if these potential employers scrutinize the claims made on a resume more closely when they hire. It’s just another case of taking credit where it isn’t due and leveraging it to create a false perception and expectation. That is not to say that these claims, however misleading, are untrue in that the person in question cannot deliver the results they claim – they may very well be absolutely qualified. It is true, though, that they definitely did not deliver those results in that specific case listed on their CV. I am just wondering about the underhanded mechanics of this process and whether it is ever actually questioned.

And back to the collective with me…

Made in Sweden – It might surprise you

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Most people have clear ideas of things that are Swedish – Volvo, IKEA, Abba. It’s also easy, being in Sweden, to imagine that everyone knows what’s Swedish and what isn’t. But I realized that there are a few things that are very much Swedish that a lot of people (outside Sweden and Scandinavia) don’t realize. Even some really major companies.

H&M (Hennes & Mauritz) – Late last year when I was in the US, a giant new H&M store was opening in a shopping mall near where my parents live. I had to explain to virtually everyone that it’s a Swedish giant. No one I talked to seemed to have a clue. One person thought it was Dutch; another thought, improbably, Korean. But no one guessed Swedish.

Spotify – Spotify has spread all over the world to become almost like the “Google” of streaming music, i.e. synonymous with the idea of streaming music the way Google is with search. But people outside Scandinavia seem blissfully unaware of the Swedish roots of the near-ubiquitous Spotify service.

Skype – Skype revolutionized instant communications. But again, an everyday convenience and household name technology is not recognized outside northern Europe as a Swedish invention.

Tetra Pak –You probably use Tetra Pak or some facsimile of it every day without knowing it – but probably did not know that the paper-based packaging, developed in Sweden, was a revolutionary change in packaging.

Electrolux – the world’s second-largest appliance company. You know, all the white goods!

And a little older …

Celsius scale – Swede Anders Celsius invented the 100-point thermometer scale used globally.

The changing workscape: Going it alone

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Whether picking up freelance projects here and there as a kind of sole proprietor or doing something a bit more formal, setting up a company and running it, the current job market coupled with the difficulty of being “seen” by recruiters (even if you’ve got the experience, talent and skills required) are making more and more people choose to go it alone. Obviously deciding to work for yourself requires a kind of independence, confidence and belief in your skills and ideas that will give you the strength to persevere through lean times. The challenges of launching and marketing a new business – and the need to basically do at least two jobs at all times (the job/specialty you are selling and then the actual selling/marketing of those services) can be daunting. Never mind the bureaucracy and accounting work you will have to consider…

But going into business for yourself isn’t all risk, no reward – or people would not do it, keep doing it and loving it.

Beginning to see the light
The job search has been long and tough – very few interviews, or a lot of interviews that lead nowhere, and you start to think that maybe you would be better off – and much more in control of your professional destiny – if you strike out on your own. This initial “seeing the light” can be deceptive, of course, because on the surface it sounds a lot easier to just take matters into your own hands and go from there. If you’ve never started or run a business, though, you could be in for a few surprises in terms of how difficult it can be. Do your homework. But don’t let the challenges stop you. You will actually be a stronger person and may either become a successful businessperson, recognizing that this is where you belong – or you may just bolster yourself and gain insight and independence enough to know that you do belong in a regular job. But the experience of starting your own business and creating your own job has prepared you in whole new ways you could not even have imagined for the job you eventually seek. You are broadening your horizons no matter what road you take.

But first things first.

How did the “light” first come on that made you consider becoming your own boss?

The hard search – not being seen
The aforementioned “not being seen” in the job hunt is becoming more common. A recent, popular thread on LinkedIn discussed the increasing difficulty of differentiating yourself as a job candidate, particularly when you are something of a jack-of-all-trades. This inspired me to write on the subject of recruitment and HR and the foibles therein. A friend and former professor sent me another article about how HR has begun to embrace “big data” – and this is starting to influence hiring and retention decisions to, as the article points out, an almost creepy degree.

A true jack-of-all-trades, as many people pointed out in the comments to this post on LinkedIn, may be better off channeling all of those myriad skills into his or her own enterprise. If someone else cannot take in and appreciate the generalist, DIY, can-do approach to business, who better to benefit from your work than you – and the stable of clients you eventually cultivate?

When you have done your due diligence – and that means, really taking the time to tailor each application you submit (which may mean cutting back on the jack-of-all-trades theme to market yourself as a specialist in a few key areas, targeted for the specific job) – and you still find yourself getting nowhere, it might be time to apply the same efforts you make in the job search to assessing what kind of business you could do on your own using the skills in your toolbox that others have not seemed to cotton to. Do some market analysis – what needs exist that you can address?

This may be the best way to be seen and to make a mark.

The risk of self-employment 
Most things really worth doing do not come without any risk.

The biggest risk – you might fail. Many small businesses fail. It’s par for the course. But is failure in this case really failure? It’s a mixed bag. You may lose your shirt, but you know that there is always another shirt where that one came from. You will never learn as much as fast as you do in starting and running your own business – succeed or fail. If you fail, you take away valuable lessons and experience. You can either apply these lessons to your next business venture (the entrepreneurial bug is strong once you start) or apply the lessons to your next job. You are richer for it. “..a recent survey of 1,000 small business owners (conducted by Deluxe Corp and reported in Business Insider) shows that the vast majority of them are confident in their endeavors and say they’d rather embrace potential failure than never try at all”. Once you make up your mind, you’re pretty sure that you can live with failure – and need to be optimistic about success, regardless of the statistics, or you would not be likely to give the business your all.

Some might argue that it is a risk to work for yourself because you are sort of taking yourself out of the workforce specifically in your field and thus might fall behind on new trends or technologies because you are not active in that field. I doubt this. If you’re leveraging your former experience, chances are, as a self-employed person in a similar field, you have to stay ahead of the curve on trends to be competitive. This is why companies will turn to you – as your own enterprise, you are expected to be on the cutting edge. You might ultimately end up ahead of the game.

Difficulties & hard times
Money, money, money
I think one of the major reasons that more people don’t go into business for themselves, which goes beyond the not knowing how or where to start is the cash flow situation. Not only do you not have start-up costs on hand, but you, like everyone else, have bills to pay. And many people are motivated in large part by the paycheck. A steady job, even one you hate, pays you and ensures that you keep a roof over your head and all the rest. But, while theory won’t keep the wolf from the door, the idea that you work just for a paycheck is the kind of mindset that you should work to change.

Learning curve
You have a lot of skills to apply to the work you eventually want to do in your business. But to get there, there’s a lot to learn about starting, operating and building a business. This kind of knowledge doesn’t come overnight, and you will have to work hard and be patient, embracing what may be a steep and possibly winding learning curve.

Overreaching & lack of planning
You might try to do too much, too fast and overreach. You can easily lose the plot by doing this – and burn yourself out. Be sure to have very specific goals – and don’t stray too far from these, even if you see opportunities to dabble in a bunch of different areas outside your core business. This can lead to trouble, especially in the early days when you struggle to find your footing. You need to have a good plan from the beginning and, while you can exhibit some flexibility, straying too far outside the guidelines can get you into trouble, mired in projects that you cannot fulfill your commitments to. The temptation to do this can be great, especially when money is tight in the beginning, but you’re better off in the long run if you stick to your guns and do not take on something you cannot handle. Does that mean you should not challenge yourself? No, but definitely evaluate whether a project is within the scope of what your business and your expertise can offer. You risk a big bundle of stress, financial losses and a potential hit to your reputation if you don’t manage yourself and your obligations carefully.

Legal trouble
Further on the previous point, if you are careless about making delivery promises or careless in taking care of all the required aspects of establishing a business legally (especially where it concerns intellectual property), you can quickly find yourself in legal trouble. This is somewhere you definitely do not want to go. Failing in a small business is one thing – getting tangled up in lawsuits is entirely another. Always put in the time to make sure everything is above board and legal.

The rewards of self-employment
Flexibility
One of the biggest bonuses of working for yourself is the flexibility you can build into your work life. Sure, you will probably be working most of the time – but it’s your business and your time. When you need to run out and do an errand, no one is looking over your shoulder and asking you to punch a time clock. Your time is your own, and you know that you get what you put into whatever efforts you are making. For me, the home office has been a boon – I have discovered that unknown levels of productivity are possible for me when I am working at home, so the readjustment to office life has just not worked well. Sure, I need to be flexible as well – but having your own business buys you this kind of freedom.

Nonstop learning
If you are anything like me, one of the battles of working in a regular job is that many of them have an initial learning curve (new company, new project) but then once you have mastered a few things, there is not a lot of brain stretching going on. This is not always true – there is always something to learn but you’ve got to be proactive about seeking it out. Sometimes the traditional work environment, even if you are like a sponge, picking up new knowledge and skills, just wants to pigeonhole you into whatever role you are doing, and the lack of growth that results from your gusto to learn leaves the learning less than satisfying. This is never a problem in your own enterprise. You have to learn to keep going, and you will apply everything you learn all the time. For those for whom endless curiosity is a constant nag, self-employment is one salve for the soul.

Building your network, building your reputation
Don’t give yourself a bad reputation! Building up your network of clients is the best way to get more clients. In my own experience, I have tried various types of advertising and marketing, and the single best way – that keeps paying off after literally years – is word of mouth. Former/current clients are asked by friends and peers for recommendations, and even if eight years have gone by, they will remember the work I did and pass my name along.

This leads to the next point – working for yourself, you are the show, so you have to put your best foot forward and manage your reputation. Clearly building a solid reputation with clients makes you memorable, keeps them coming back and will grow your business even without you exerting effort. The effort you make today can pay dividends later.

Satisfaction
You did it! Whether you stick with it forever and keep growing or just do the self-employed thing for a while, you did it. You stuck with it and now have this invaluable experience to show that you’ve got business experience, sense and acumen.

Seeing the signs Do it alone
The way things are going – both in the job market as a whole and in specific industries, and perhaps just in your own field – you should be able to read the writing on the wall to assess whether the time has come to strike out on your own and make a go of it.

It’s not that I am a vocal advocate of starting one’s own business – I have done it because I found myself unemployed and with few options living in a new country. And if it seems like a bureaucratic rat maze navigating the vagaries of legal, financial and other considerations in starting a business in your own city, imagine doing it in a foreign country in a new language. But the fact that I managed means that pretty much anyone can do it if you have a solid plan, a target clientele, a way to market yourself and a lot of patience – and networking skills don’t hurt one bit. It is hard work – perhaps even harder and much more time consuming than going to a regular 9 to 5 job, but it can be a salvation and even an addiction once you start to see positive results and the fruits of your labor.

Bad Cover Version – Peeking in on the Underdog

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I spent a long time working at Opera Software, maker of the cross-platform Opera browser. What’s that you say? Never heard of it? Yeah, that was sort of the uphill battle of working in marketing at Opera. Where do you start with marketing and building buzz about something that no one has heard of and that is the quintessential underdog in a world of giants (Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari). In some niche markets, Opera was kind of like a household name – and in the developing world, Opera was not necessarily the underdog – but it made a mobile browser that would work underdog phones (low-end, Java-enabled feature phones). It was kind of the “browser for the people” – for those who heard of it. Especially prone to underdog status – the desktop browser… up against insurmountable odds and an engineering culture behind it that had no belief in marketing (i.e. the old “if you have a great product people will find it”).

But Opera had its fingers in a lot of pies, so plenty of people were using different variants of the Opera browser on different devices without realizing they were using Opera (on various mobile phones and on televisions). And perhaps that is how underdogs survive and sometimes thrive. Embracing the fact that you are never going to be the market leader is the first step – and then you have to decide how you deal with that. What niche can you dominate? Where can you find loyal fans and partners? How can you mutually exploit those partnerships?

You don’t have to be a cheap knock-off just because you’re the underdog.

I have been thinking a lot about this with regard to streaming audio services. Ignoring for the moment the arguments against streaming leveled by music artists themselves, and taking into account the growth of streaming and downward slide of downloading, cross-device streaming is happening. Spotify might not have been the first such service out of the gate. But it is probably the best known globally. That said, there are plenty of other services – some geographically restricted, some not. Perhaps even more so than with the Opera experience, forming partnerships is key to making these services work. But the really important thing is to make the user experience immersive. Users turn to what they know – again and again – because it is familiar. Not necessarily because the feature set offers the most or because the service is user friendly. Not taking into the account the aforementioned geographical restrictions.

With streaming music, I instinctively turn to Spotify. But why? Is it because I think it has the biggest available music catalog (without having any evidence to support that)? Is it because I find it the most useful, engaging, immersive? User friendly? In truth, I think it is a matter of what I saw first (and what was available). When I have tried to convert people to Spotify in the past, they resisted if they had already become dedicated users of some other service. I found this was particularly true with French users of Deezer and US users of Rhapsody.

What converts users? With Opera there was a lot of repeating and reinforcing incentives – that is, looking at popular use (what sites were people visiting) and forming partnerships with mobile operators to promote use of the popular sites (free use of those pages for a month, if using the Opera browser). This could contribute to subscription sales for the operator, and they would, I assume, pay some kind of fee to Opera based on traffic.

The streaming music model is more complicated, considering the geographic and licensing limitations and restrictions. I am interested, though, in how services like WiMP can take on the giants like Spotify – find their niche rather than becoming like a bad cover version.

Good Good of Random Gum – Year-End Soundtrack 2013

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The Good Goo of Year-End – Queen Bee in the Hornet’s Nest
Random Gum / Year-End 2013

Complete playlist on Spotify.

1. SONIC CONTROL – “Broken Television on a Neukölln Street”
“I’m a broken television on a Neukölln street/that dog over there just pissed on me/my screen is cracked, my transformers are gone/I was state of the art until it all went wrong…” The dogs of corporate life. Thanks, ML and MS

2. Ladytron – “Mirage” …You don’t listen,/You do not exist…
“Happy not to notice/The room retracts the focus/Where you cannot see/Reflections from within”

3. Elton John – “I Guess That’s Why They Call It the Blues” …live for each second, without hesitation…
Song is a sad reminder of childhood & early years of music videos. “I simply love you more than I love life itself”

4. John Grant – “Leopard and Lamb” …Like learning how to crawl across a floor that’s covered with glass/Like learning how to look away and never to look back…
“Watch The Simpsons to remember how you’d laugh…”. For Ph. Friendship ending always hurts more than love

5. Ulali – “Mahk Jchi”
This is like being back in college again. Upon reflection, the most awkward, misguided time of my whole life

6. Royal Headache – “Distant and Vague”
One for wandering central Göteborg. And the title/theme… what/who isn’t “distant and vague”?

7. TV-Resistori – “Koputan puuta”
FUNland! ”But Ginsberg, my balls hurt!” Finnish music that sounds almost Japanese. Music for throwing away perfectly good shoes. For Naomi and ML.

8. Pepe Deluxé – “Lucky the Blind vs. Vacuum Cleaning Monster”
Thinking about Lóa, who loves vacuum cleaners.

9. Les Sans Culottes – “Tout va bien
All the French – Aurélien, Bruno, Tristan, Thierry, Valérie – and so on. All the cool people.

10. Cepia – “Ithaca”
Anything Ithaca, as much horror as it might give her, is for Jill.

11. John Grant – “I Hate This Town”
But then again you always made it clear/That you do not care either way/Which begs the question/How can I still claim to love you/You told me time and time again/That you don’t lose you always win/And that to make an effort would just be beneath you”. John Grant – hands down, one of my favorites

12. Throwing Muses – “Mexican Women” …love becomes a foreign substance…
For Martina and her reflections on Mexican women making piñatas that will just be destroyed – the fleeting nature of beauty. “Up yours, Bruno!” Also, I might as well be a man – I open doors for and bring flowers to women friends. What woman wouldn’t want to marry me? Hahaha. Pachanga! Free fika cake!

13. Yo La Tengo – “Nowhere Near” …everyone is here/but you’re nowhere near…
I have always loved this song, but love resurged when it appeared in the final episode of the US version of The Bridge this year.

14. Marianne Faithfull – “The Ballad of Lucy Jordan” …at the age of 37, she realized she’d never ride through Paris in a sports car with the warm wind in her hair…
For a variety of reasons, I really dislike the name Lucy (cue up whiny, snotty British accent for starters). I am sure I had heard this song before (Lee Hazlewood version?) and even think I knew it was written by Shel Silverstein, but it appeared in the Dusan Makavejev film Montenegro, which I only saw recently despite its being made in 1980. I had no idea it was set in Stockholm (you’d never guess from the film’s title!), the dubious heroine a resident of posh island “suburb”, Lidingö. In the early 2000s I went to a film festival in Reykjavik at which Makavejev was the guest – they screened two of his weirder films (they’re all weird)… oh memories. For Leifur.

15. The National – “About Today” …you just walked away/and I just watched you…
What more can really be said about The National? “How close am I to losing you?”

16. The Rolling Stones – “Sympathy for the Devil”
Horrifying memories of hordes of Australians on bus trip; a memory of coming home from kindergarten. My dad was playing this, and it is the only time I remember him choosing willingly to play a record on his own. I was a bit scared/very intrigued by this song because of the title and the drum beat.

17. Martha Wainwright – “Matapedia” …I could not slow down/I was not afraid…
Martha doing one of her mother, Kate McGarrigle’s (RIP) songs – really lovely.

18. Kishi Bashi – “I Am the Antichrist to You” …I was always quick to admit defeat…
“And my heart it shook with fear/I’m a coward behind a shield and spear”

19. The Bee-Gees – “Stayin Alive”
A few years ago when Robin Gibb died, I could not bring myself to include a Bee-Gees song on my mix and instead chose “It Was Disco but Now It’s Over…”. Thanks to TV’s Sherlock and its use of “Stayin Alive”, its worming its way into my brain and all the back and forth with people about disco, Tony Manero (the Saturday Night Fever character and title character of eponymous Chilean film) AND learning that the song provides the right tempo for performing CPR, I could hardly not include it. For Elisa S, Krista H, Adrian K

20. Animotion – “Obsession”
Oh, the 80s. Makes me feel old but brings to mind obsessive statements à la “Nobody has driven me crazy like this for such a long time. Never.” For JKL

21. Run DMC/Aerosmith – “Walk This Way”
Thanks to Jill for the reminder of this song, which I like much better now than in the old days. Late-night, loud rain dance praying with love for Annette.

22. Lia Ices – “Little Marriage”
This song was included on another mix but it’s too beautiful not to use again. It inspires such emotion, bringing an emptiness that longs to be filled to the surface. With love for Jane as always.

23. Jean-Louis Murat – “Colin-Maillard” …Tu traverses le miroir/Ton désir ne veut plus patienter…
Another previous inclusion… the sound and the voice fills me with a kind of melancholy.

24. My Bloody Valentine – “Feed Me with Your Kiss”
MBV released their first album in 20+ years but I select a song from an old album. Nostalgia?

25. The Smiths – “A Rush and a Push”
“Let’s talk about poetry.” The seductive power of knowing a poem or two… stealing things from others’ imaginations.

26. OutKast – “Hey Ya!” …don’t try to fight the feeling/cause the thought alone is killing me right now…
To the joy of knowing Jill: “My baby don’t mess around”

27. Lay Low – “Last Time Around”
Something nice from Iceland, thinking of all my friends there (Alfa, Jane, Lóa, and so on…)

28. Iron & Wine – “Jesus the Mexican Boy”
One of the songs in a playlist I made chronicling dogs, dog and pony shows and Mexicans. For Martina.

29. Belle & Sebastian – “Legal Man” …L-O-V-E – it’s coming back, it’s coming back…
One to lose one’s mind dancing to. “Get out of the city/and into the sunshine/get out of the office/and into the springtime…”

30. Serge Gainsbourg – “Les Sucettes” …Elle est au paradis…
For Jean, who taught me so much, and for JKL, who makes plans he will never keep

31. New Order – “Love Vigilantes”
The confusion of mixing up conversations that started about rotten chuck roast and what I thought was “dal” (as in Indian food) but was actually “dal” as in “valley” (Norwegian). I was wondering, “Since when does dal have chuck roast in it?” But the conversation was really referring to Malala from that “dal” (Swat Valley). J Love my vigilante friend, Annette. And, for Naomi – “O blessed be – my favorite dal of all the dals!”

32. The Bee-Gees – “Night Fever”
Taken aback by the rampant popularity of Daft Punk’s latest offer – it’s good, but in light of the backlash against the Bee-Gees and their sound in the late 70s – it is interesting to hear these sounds make a resurgence.

33. Human League – “Don’t You Want Me?”
Neverending back & forth with ML, who never knows what he wants – just knows it’s whatever he doesn’t have

34. Don Dixon – “Praying Mantis”
For Naomi and the happiness of driving around in a different car.

35. Darker My Love – “Talking Words”
Sitting in the autumn-dark parking lot observing OCD-afflicted people check their doors five or six times

36. Lush – “For Love”
Another song that transports me to an exact time, feeling – making me want to run back to the present

37. Camera Obscura – “Anti-Western” …you’re too good looking, I’m always gonna put up a fight…
Anthem to those stunning but ultimately false moments when you believe (stupidly!) that interest is actually real. How eager even the cynic is to believe sometimes. Thanks to Jill as always.

38. Erasure – “Oh L’Amour”
This will always remind me of the late 80s, very late-night phone calls with JBB – alternate realities that allowed for the most complete and unfiltered feeling I can ever remember feeling

39. Cinerama – “Heels” …you crushed him with your heels/and I know exactly how he feels…
For Mathieu. “I don’t really care that you found another lover/cause I know he’ll be gone the moment that you get bored…”

40. Secret Machines – “Atomic Heels” …uncover your eyes/they’re bloodied in love/who’s staring back at yours, honey what have you missed?…

41. Ladytron – “Seventeen” …they only want you when you’re 17, when you’re 21, you’re no fun…
How to feel old…

42. Lana Del Ray – “Blue Jeans (RAC Mix)” …I will love you til the end of time…
Dislike Lana Del Ray but for some reason like this mix – here’s to new cars and departed Greek dentists.

43. Glen Campbell – “Wichita Lineman” …I need you more than want you
For Naomi – another sort of stalker song.

44. The Bee-Gees – “To Love Somebody”
I put the Roberta Flack version of this on the other part of this mix and knew it had sounded familiar but did not put two and two together until I reheard this version in the film 50/50. The Bee-Gees’ music (as done by other artists) is everywhere. It’s got a sad sort of feel – we’ve all been there, but the “you don’t know what it’s like” also sounds like the condescending sorts who rub your being alone in your face, “You just don’t know what it’s like to be in love…”

45. Blondie – “Faces”
I listened to this – and the whole Autoamerican album – over and over when I was five. No wonder I am so fucked. 🙂 “Rapture” does at least reference Subaru! Memories of Thanksgiving with Lóa (2013)

46. Lou Reed – “Satellite of Love”
Rest in peace and bon voyage.

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What does it take to be fearless and loving? Loving people requires a certain risk-taking fearlessness that I have never really embraced. When I say never, I mean never. But kindness – that can substitute.

I take a lot of risks and make a lot of changes but am still fearful of a lot of things. Perhaps I need to focus on these things before running off on another adventure undertaken for the sake of “change”.

Sudden, unexpected loss everywhere this year – there is no time like the present to do what one needs to do to feel healthy and happy. Happiest new year wishes, as arbitrary as that really is.

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